It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. We feel really good about the length of our season. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Going against the NFL in the fall can be a tough proposition. Are you interested in testing our business solutions? This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. We needed them in 2020. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. I think theyve been really great partners. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. NASCARs popularity is down and the ratings reflect it. Use Ask Statista Research Service. NBC did the best with what it was given, really, but there were few compelling storylines. Find your information in our database containing over 20,000 reports. NASCAR ratings on big rise compared to recent years in 2022 Certainly, theres not a lot of sports properties that are on our scale that can tell that story. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. NASCAR viewership numbers are out; outscores all other sports but itself. And, obviously, the network window is increasing as well. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. NASCAR at Dover: Free live stream, TV, start time for postponed race Last year's fifth race, which took place in Phoenix six days earlier . This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. That race had 1,279,000 viewers with a rating of 0.72. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. Because that race is so large from a viewership perspective, youre talking about nine million viewers. ET Our share of those TVs that are tuned in is up 18%. I think that you will see us take a hard look at race lengths over the course of the next two or three years. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. This is a BETA experience. Pennzoil 400 at Las Vegas Speedway was also the most-watched event of the weekend on March 6 with a viewership of 4.544 million and a rating of 2.71 million. In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. 3 min read. Weve been partners with Fox for 20-plus years. In some ways the Recession came at a most inopportune time for sports TV. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. You will find all of your NASCAR ratings coverage at Sportsnaut. This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. The next evolution in viewing habits is streaming. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). I probably would have been in a different position if the rights deal came up in 2018. The sport has seen two major boosts for the 2022 season. Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. So too did Denny Hamlin. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. The advent of streaming services has further changed how sports are presented to viewers. This text provides general information. Surprisingly, NASCAR has also outshined other sports. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Date: Sunday, April 30 Time: 1 p.m. At the start of the 21st Century NASCAR TV ratings meant everything. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The NASCAR Cup Series race at Talladega averaged 4.554 million average viewers on FOX last weekend. Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. Due to varying update cycles, statistics can display more up-to-date NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Average U.S. TV audience of NASCAR races 2019. Up until the middle of the 21 st century the. Its a great viewership opportunity. Youve seen a lot of change in our industry over the course of the last two or three years. Last year, nearly 70 million unique viewers tuned. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . But experts say the reasons are multitude. Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. But it is similar to the dilemma that you correctly called out in 2013. The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. Saturday's NASCAR Xfinity Series race was shown via FS1. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Please have NASCAR contact me ..Im serious.. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? * Asterisk indicates race was postponed to Monday. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. Thats the first time that has happened since 2009 where well have more network races than cable races. The season ended with two flat tires. - Xfinity Series Toby Christie - April 26, 2023 Lets take a deeper look at the data from the last five years. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. The NASCAR playoffs have been a controversial idea ever since its inception for the 2014 season and that has been shown over the years with the overall viewership during the final 10-race stretch. It was a successful year as the sport averaged over three million average viewers per race. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. You may opt-out by. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? Its certainly healthy in terms of eyeballs, Hebrst said. Figuring out how that all comes together, in an uncertain time for broadcast rights, is the responsibility of NASCAR executive Brian Herbst, senior vice president of media and productions. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Then you can access your favorite statistics via the star in the header. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. In terms of tier one sports properties, he said. They did not find their way into the 2022 schedule. Your email address will not be published. Friday's NASCAR Truck Series race was also broadcast via FS1. Please logout and login again. You need at least a Starter Account to use this feature. Not only in the business world, but in all sports as well. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. NASCAR sees positive trends in attendance numbers - Sports Business Journal However, the 2022 season represented very notable numbers. to incorporate the statistic into your presentation at any time. Gone are the days when a fan would tune in to a broadcast or cable channel to see their favorite sporting event or teams, as many leagues around the globe have signed rights fees with streaming platforms like ESPN+, Amazon, Peacock, Paramount+ and a plethora of others. You hear often it should be around three hours. Opinions expressed by Forbes Contributors are their own. This will flip essentially in 2022; 19 races will be on a network and 17 races will be on cable. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. Along with that came an all-important metric: the Nielsen ratings. At a designated cut-off . Be the first one to comment on this story. It does not include any additional numbers from the networks. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. What does that present for NASCAR in terms of going out and trying to capture an audience? Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). The trajectory is good. FedEx might not like, but at least you could fill that big booth on ur podcast. Certain segments of fans, and media, began to cry that sky was falling. But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. Hendrick may consider changes after Elliott, Bowman injuries I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). NASCAR Is Better Than Ever, but Why Is No One Watching? That's the first time in a decade that that has happened, Hebrst said. I think that the momentum is good. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. These Are The Reasons Why NASCAR Is Losing Fans - HotCars But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. Hopefully, this represents the start of a turnaround for NASCAR after a rough start. Clicking on the following button will update the content below. In viewership and the key adult demographics, NASCAR dominated the FOX Sunday night line-up of animated series none of which averaged even one million viewers. I wont disclose exact numbers, but there were 23 new brands that were not in the sport in 2019 that are buying ads for Fox today. This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. That is more critical to our sport than probably any other sport in America. NASCAR viewership numbers are out; outscores all other - Sportskeeda Daytona 500 Ratings History (1979-present) - Sports Media Watch In other words, twice as many watched the title race in 2015 than this year. I think probably too early to tell. NASCAR viewership up at Talladega - Sports Media Watch Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. There is a lot of tradition in these race lengths. Is NASCAR the Most Watched Sport in America? | Sports For us, we are a linear TV property today. To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. According to FOX TV, during the recently concluded event in Phoenix, the channel received a rating of 2.33 and a total viewership of 3.9 million. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Daytona 500 TV audience has declined roughly 47% from 2013-2022. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. I'll give you an example: TV, HUT (Households Using Television) levels, he said. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. If the new NASCAR is losing fans, it's hard to tell for now. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. Id say in particular, in the short term, those network windows are really, really important. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. This is a BETA experience. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Too many breaks in the race for me to keep watching. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. They do. A shot that shows the overall value sponsors receive. Statista assumes no Statista. Profit from the additional features of your individual account. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. But even with that decline, if you look at any other Tier 1 sports property any property essentially thats over 100,000 viewers or so on an average minute basis, and those are the properties that tend to have really lucrative rights deals for any property that has completed their regular season, we performed better than any one of those other properties from 2018 to 2021. So were performing across the three different buckets that are really meaningful to monetize sports rights: broadcast, cable and OTT. Read more Follow below for live results and highlights from this year's Wurth 400. So more people are tuned into Amazon prime or Netflix Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. We are happy to help. Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years.
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nascar viewership by year