Noncompliance will result in significant fees that arent worth the risk, so make sure to read the GDPR guidelines entirely. But Luminary wants me to discover (and subscribe to) all the other awesome content it has and I probably wouldn't without this encouragement. Don't just follow best practices when it comes to your marketing emails. In an autoresponder, a user receives a specific set of emails at specific time intervals no matter what action they take. Were your unsubscribe numbers consistent with other emails? Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers. What went well vs. not well? We share every post with our content promotion tool. Perhaps the best reason to use email marketing is that you own the channel. What's more: You get a do-follow backlink to your website in your Bio. This could be anything from filling out a form to purchasing a product to updating you on the progress of your order. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Just read their emails. In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox. Write for us - Enhance your reputation as a thought leader in digital marketing . 3)- We will share your post on our groups, that will boost traffic on your website. Consider where your audience is in their buying journey and provide the type of content that they'll find useful. This example showcases creations by several Etsy shops. The email offers up two different ways to pick up a gift card in store or online in an effort to avoid excluding anyone. Promote your content: Use email to share relevant blog content or useful assets with your prospects. Design-wise, it's nothing special but that's the point. Email campaigns are an important part of inbound marketing, an ongoing process and philosophy coined by HubSpot where marketers meet buyers in whatever stage of the journey they're in. Editor's note: This post was originally published in 2019 and has been updated for comprehensiveness. Think about a lead magnet that is relevant, useful, and makes your prospects lives easier. Free and premium plans, Content management software. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers which certainly didn't disappoint. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. The one that you use ultimately depends on your use case. Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. It combines humor with a low-stress, low-friction solution. We now allow guest post contributors to write for us ecommerce blog. Email Marketing Write for Us. You may also want to read: GetResponse vs ActiveCampaign or ActiveCampaign vs Mailchimp. The email is brief, but packs enough information for the recipient to make an informed decision. "Additionally, explain what distinguishes you from other applicants. Comply promptly to a contacts request for access to their data. Write for us - Mailercloud Contact Email thetinytech23@gmail.com. Theres nothing worse than signing up for a great offer only to be disappointed by the content that follows. Learn email marketing best practices from creating a strategy to building a list to tracking results. (Check out more ways you can avoid the spam filter.). And they continue to deliver their lovable marketing in this cheeky email campaign that aims to humorously reengage customers. This subscriber engagement email rewards one of its subscribers for being subscribed for several years. Here are the best ways to analyze the effectiveness of your email marketing campaigns. Our articles cover platforms such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and Snapchat. Download these email marketing planning templates to keep yourself organized throughout the year. The easiest way to accomplish this is to have your new subscriber add your email address to their address book. That means you don't have to go hunting to find the most interesting part of its blog posts you know exactly where to look after an email or two. You may unsubscribe from these communications at any time. Email marketing templates like these ones from HubSpot are another great resource to help you with your email marketing. You spend time creating the perfect email and adhering to regulations, so the last thing you want is to end up in a spam folder. Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. How To Write A Marketing Email: A Complete Guide Write for Us Marketing - Submit Your Guest Post - Shout In Canada To me, some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Email Marketing Write For Us - Contribute And Submit Post Try another search, and we'll give it our best shot. Nurture and grow your business with customer relationship management software. Give specific examples as to why you're drawn to this company compared to its competitors," Elliott says. Everything from the time you send your email to the devices on which your email could be opened matters.Your goal with every email is to generate more leads, which makes crafting a marketing email a more involved process than other emails youve written. Free and premium plans, Sales CRM software. Its focus on exclusivity makes it an specially excellent addition to any inbox. Plan these emails out, outlining the core message and take-away for each email. So when emails appear to be created especially for you, you feel special youre not just getting what everyone else is getting. Here are some examples of different purposes your email campaign may set out to accomplish: One of the biggest benefits of email marketing? And that is exactly what inbound marketing is about. This "storm update" got the company out ahead of an event that threatened its service, while allowing its users to get the weather updates they need right from their Wi-Fi provider. With a comprehensive email builder, you can create, optimize, and personalize your own email campaigns without needing any technical or graphic design experience. Email Marketing - Write for Us | Guest Post email professional, polite, and actionable, thanks to an impossible-to-miss call-to-action and immediate links to template libraries. Here are some tips for creating an enticing opt-in form: Your form should be branded, stand out from the page, and entice people to sign up. Legal Name Bhavik. You can think of these steps as the way to create a successful email marketing strategy. Write for us Email Marketing Guest Post Guidelines. Now let's review when you should use email marketing and some benefits and statistics that support the reason why email marketing is so valuable. Include region-specific information when appropriate. My friends at Harpoon are so thoughtful, aren't they? 1. When people talk about email marketing, lots of them forget to mention transactional emails. I have to say, I'm a sucker for GIFs. It keeps the audience engaged and shows the impact that their actions have made on the organization in the effort of staying top-of-mind and increasing future participation. Professionals working in a company's . Opening a loop (that will be closed in the body of the email), Using your unique voice to start the conversation. It answers any questions a potential customer may have about why Athletic Greens works and whether its worth adding to ones routine. Not to mention the header does an excellent job of explicitly stating what this email is about. Effective Email Marketing Campaigns. How did they subscribe in the first place? Because GetResponse blog readers come from all walks of life all around the world, we like to create clear, compelling content. Besides, the format includes correctly using the H2 and H3 heading tags in capital letters. People who don't want to read your emails don't belong on your list. Free and premium plans, Sales CRM software. Articles should touch upon the following: Web Design, Ecommerce, Web Hosting, SAAS, SEO, No-Code, SEM, Analytics and Social Media strategies. This email from Loft aims to demonstrate their understanding of your crazy, mixed-value inbox. Your Name . What will you get If you write for us. Here's what we look for in our posts: Practical, well-researched posts on Marketing and Sales topics such as Email Marketing, Account-based Marketing, Content Marketing, Lead Generation, B2B Sales, SaaS Marketing, B2B Marketing etc. Once someone donates to a charity: water project, her money takes a long journey. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly which is especially important, because its newsletters are so long. This presents a golden opportunity to feature popular products across the Etsy community. You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service. Given its early beginnings, email isnt as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Email marketing is the process of targeting your audience and customers through email. Use a relevant call-to-action to an offer that the reader will find useful. It's imperative to make a plan before you start emailing your entire customer database. That way, your contacts are automatically divided into separate lists. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Ensure that youre following best practices when it comes to avoiding spam filters. Write for Us -Marketing, Content Marketing, Email Marketing, etc. For example, HubSpot's Email Marketing tool allows you to efficiently create, personalize, and optimize marketing emails that feel and look professional without designers or IT. Plus, the timeframe can be modified based on the business model. Our subscribers are humans, after all, and we should do our best to treat them as such. Free and premium plans, Operations software. While some may view these newly implemented email regulations as burdensome and unnecessary, General Data Protection Regulation (GDPR) actually moves us closer to building long-lasting and trusting relationships with our customers. The first step toward writing good marketing emails is to understand the overall goal of the marketing campaign. Fitness expert and trainer Lita Lewisdid just that in this email, where she reconnects with her subscribers and informs them about her upcoming app. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance. So support your blog information with links to your studies or case studies. We also cover some topics for small business owners on real estate and finance, You can also write for us real estate and finance topics. We love TheSkimm's daily newsletter especially its clean design and its short, punchy paragraphs. They choose your emails. Marketing + "write for us". Free and premium plans. E-commerce is used to exchange goods and services over virtual platforms like social networks, the internet, and mobile applications. Its the gate between your future leads and the incredible asset that you created with them in mind. But if you're looking for an email marketing service that can target smaller groups of contacts effectively, ActiveCampaign has the features to make it happen. It also leverages exclusivity by framing the promotion as a benefit of having a Starbucks membership. Images: Choose images that are optimized for all devices, eye-catching, and relevant. Now that you understand the steps to creating an email marketing strategy, we'll look at what's involved in building your email list. Youve gathered all this unique data. Make it easy for contacts to unsubscribe from your list or update their preferences. It sets expectations for communication moving forward so that the buyer persona can choose what's best for them. This provides a solution and allows the recipient to build camaraderie with their coworkers. Have a new product or project in the works? We also love the image of a shoddily-wrapped gift, signaling how much easier it is to buy a gift card no wrapping required. 1. End your emails with a personal signature from a human (not your company). Each message features three distinct sections: one for the ingredients, one for the instructions, and one for additional recipes. 30 Brilliant Marketing Email Campaign Examples [+ Template] - HubSpot Why write for us. Give solid and unique details throughout the post. The more you segment your list, the more trust you build with your leads and the easier itll be to convert them later. Use clear language when requesting consent to store personal information. Evaluate your offer to ensure that it provides value to your segmented list. First and foremost, you need to know who you are talking to in your emails. Every new lead will be at a different stage of the buyers journey, and its your responsibility to know which. Determine the timeline you want the campaign to run. Writing in the second person means using the pronouns "you," "your," and "yours." For example, "Before you leave in the morning, remember to bring your jacket." It means you orient the copy towards the reader, not yourself. Tailor the length of your email sequence to the length of the buying cycle and stage the persona is at in the buyer's journey. Email regulations are consistent with consumers desires to know how and why their information is being used. Every email you send should treat your subscribers like humans that you want to connect with, as opposed to a herd of leads that youre trying to corral into one-size-fits-all box. Only send emails that pertain to the last engagement a lead has had with your brand. This email is personable and reads like you're catching up with an old friend. In other words, they have shown unquestionable purchase intent by either visiting a checkout page or booking a call with your sales team. You can use HubSpot's Email Marketing service for free. Which blog posts are worth sharing? Try another search, and we'll give it our best shot. Did a certain subject line perform better than others? When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. This could be one of your first interactions with your prospect. These are the automated emails you get in your inbox after taking a certain action on a website. That's why email is such an important channel. An email marketing campaign is a scheduled series of emails used to nurture leads and current customers with the purpose of encouraging engagement and increasing sales. Express knowledge on a new channel that your business does not own to increase trust in your company. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughanclicking. Wrapping Up. Nurture and grow your business with customer relationship management software. How did your CTR compare to your open rate? The beauty of Uber's emails is in their simplicity. It reads just like an email from a friend or colleague asking for a quick favor. Below this copy, the simple grid design is both easy to scan and quite visually appealing. Place visible unsubscribe links within your emails. You'll want to know the average email stats for your industry and use them as benchmarks for your goals. Youll use the same guidelines for writing your emails that we discussed previously to ensure that your readers find your emails useful and interesting. Lets touch on the components of a successful marketing email: Copy: The copy in the body of your email should be consistent with your voice and stick to only one topic. Free and premium plans, Content management software. I've been a huge fan of Mob Kitchens "Weekly Mob" newsletter for a while. This copy is bursting with friendly personality and tea jokes. Write For Us - Contribute With Us - Digital Marketing - SEO Cares We publish high-quality articles for free. Published: If you are running a sale and are excited to tell the world about it, email is likely your go-to channel. The eye-catching imagery and user-friendly design make Mob Kitchens newsletter a winner, but we especially love the prompt to provide feedback about the content itself. For more information, check out our. Paired with a low-friction CTA, the copy is simple and effective. Why, dont mind if I do. Write For Us on Digital Marketing, SEO, Business, Social Media and More Marketing refers to the activities undertaken by a company to promote the purchase or sale of a product and also service. For instance, when someone downloads your ebook. I love the header: Stop and smell the ros (in honor of National Ros Day). This email from Netflix provides a curated list of new shows the customer may be interested in based on their watch history. Internet marketing; Email marketing; Content marketing; Online marketing; Small business; You are entitled to submit a guest posts on any of the above topics. Confession: We have a serious email marketing crush on DAVIDsTEA. Overall, email is an effective promotion channel for the high-value content you create on your website. Were going to touch on the exact KPIs to monitor in a bit (or you can jump ahead). It's more complicated than the other tools on our list. This email uses a professionals expertise to sell the product, all while answering critical questions potential buyers may have before making a purchase. The Process. January 05, 2023. The process for accepting write for us guest posts is very simple and straightforward. This will increase the odds of each email being successful in its role toward reaching your goal. This email marketing campaign crushes it, and for so many reasons. Below are some email marketing trends for B2B, B2C, ecommerce, and real estate companies that can inform your email marketing strategy. Consider sending them as a test to a colleague and checking them across multiple devices and email clients. Here are a few extremely important things to keep in mind before you start emailing your list that you worked so hard to build. Parameters to be followed in contents. For that reason, Etsys customers are likely to splurge and open other emails in this campaign to find more ways to Save on top faves.. Segmentation is breaking up your large email list into sub-categories that pertain to your subscribers unique characteristics, interests, and preferences. Once your emails are built out, check them over before hitting the send button. E-commerce can be carried out using computers, mobile phones, tablets, and other smart devices. Remove inactive people from your email list to keep only engaged subscribers. Here's how to get started building and growing your email list. You should also align your email content and design with your brand identity to create brand awareness. getting users to sign up, book a call, continue reading, or add a product to their cart. The Ultimate Guide to Email Marketing - HubSpot The great thing about autoresponders is that you can set it and forget it. While it is quite long, the list format works wonderfully in this email from financial education brand Her First $100K. Below are steps you can use to write good marketing emails for your organization: 1. We also love the cohesive aesthetic of the showcased Etsy shops. This should come as no surprise. Avoid using all caps and multiple exclamation points, as well as spam trigger words, like "opt in", "click below", and "order", that are easily detected and marked down by Internet Service Providers (ISPs). Also Known As Writing for books. Lead nurturing email marketing campaigns. Emails can get static, boring, and impersonal. Contribute a guest blog today. Will the recipients receive the emails at the same time, or is there certain criteria they have to meet before they are enrolled in the sequence or campaign? I also love the "Tell Us What You Think" CTA at the bottom of the email. How do I know? Once you determine the purpose of your campaign, you can then create the targets you want to hit. Venmo makes an effort to reengage lost users with this friendly, informational email. Here's an example of an email I once received from this brand. Spotify is the king of personalization (Spotify Wrapped, anyone? Published: Outside of, B2B marketers say email engagement is the, Roughly 60% of e-commerce, consumer goods and services, and retail companies are, 57.2% of marketers say the ecommerce brands they manage. In the meantime, treat every single subscriber and lead like gold, and youll start to see your email list grow organically. Test your emails and make sure they work on all devices. How to Create Email Newsletters That Don't Suck. This will guide all of your messaging not only on email but across content. But I didn't just include it because of its delicious recipes I'm truly a fan of its emails. Check which emails hard bounced and remove those email addresses from your list. Regardless of what it is, you should follow CTA best practices such as making the ask with clear language and emphasizing it with contrasting design elements. In addition, it contains an attractive image of the recipe and a quote from one of Mob Kitchens staff members. 1. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. Marketing writer with a commitment to creating business content that compels readers to take profitable action. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. ", this email says, "Nows your chance to grab this years gifts before theyre gone for good." You can do that by: Once you know the purpose of each email you're sending and you have the subject lines, you can write the copy that will engage your list. Call Us: +1 469 206 5510. . Take yourself through the user experience before you go live. Next, let's take a moment to cover some universally-accepted email marketing best practices regarding how to send marketing emails. We always research on the latest trends which are involved in marketing and help users to get the information on it for that instance we have open the . When in doubt or if you're ever in need of inspiration, turn to some of the greatest email marketing examples. (Seriously. Try different CTAs, e.g., graphic versus Inline copy, bold versus subtle. Marketing includes publicizing, selling and also delivering products to consumers and also other businesses. The subject line Olivia Rodrigo made you something special already entices clicks, because only fans of the artist received this email. Keep company records to prove GDPR compliance. For each email you send, there should be a single action that you want the reader to take. Whether its a PDF, a webpage, a video, or some other format, make it easy for your new lead to obtain and consume it. As you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready). There are a number of options you can choose from when it comes to your business's email marketing analytics. Understand your goal. An email marketing campaign is as effective as its ultimate goal. Add Key Takeaways at the end of your post. Adjust the time and day that you send your email to see what works best. And you've got meticulous preparation to thank for that. The language is friendly, succinct, and persuasive. Or do they want a personalized experience as though you're talking directly with them? Excellent Advice For Living With Kevin Kelly | The Creative Penn Once someone opts in to your email list, send an email asking them to confirm. Company Type Non-profit. Add a first name field in your subject line and/or greeting. 100 Email Subject Lines We Actually Clicked. Write For Us - Social Champ The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. It can take some time to build. Theres just one problem: People have become hyper-protective of their personal information. Tutorials/case studies. That said, this email from AutoTrader serves as a refreshing change of pace. Guidelines For Write for Us Education and tech blogs Some things to ask yourself might include: You know who you're targeting and what you want them to do. Your data does no good if you cant report it in an organized fashion. Getting click-throughs to pages on your website. Here are examples of features services like HubSpot offer to consider when choosing an email service provider: While you probably dont think twice about the formatting or subject line of an email you send to a friend, email marketing requires a lot more consideration. For example, it doesn't make sense to promote products if you're emailing a segment of subscribers who are largely in the awareness stage of the buying journey. Write for us: Web design, Email Editor & Marketing Guest Posts Be personable and address your reader in a familiar tone. While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. It just takes a plan (one that can be broken down into a few key steps). You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. You've heard it a million times (and a few thousand of those times may have been from us): You should create a sense of urgency with your calls-to-action. Huskey Media. That's quite powerful, wouldn't you agree? You should decide how far apart youd like your emails to be sent, say every few days or weeks or even months. But to make the most out of your efforts, you should use a planning template to organize all of your campaigns in one place. The more you pay attention to the data, the more you can understand what's working and what's not for your audience, leading to more effective campaigns in the future. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. Not all email lists are created equal. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course. What can I provide that will engage and delight them? Notes . You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision. How to Write a Marketing Email: 10 Tips for Writing - HubSpot 11 Promotional Email Examples & How to Write One in 2023 I especially love the layout of Mob Kitchens emails. All communications and marketing assets tell a brand's story and brand consistency is one tactic Uber has nailed in order to gain brand loyalty. Why is this important? We also love how consistent the design of Uber's emails is with its brand. Create two versions of the email: one with and one without the variable. Just make sure to be as exclusive as possible when sending emails to each subgroup. Draft(s) - You'll write the first draft and send it through to us in .DOC format.We will then advise if any changes are needed or if the changes are minor, we will make the changes to the document and send it back to you for review. Now to the fun part: filling your email list with eager prospects that are excited to hear from you. Readers have at least one actionable takeaway from each post.
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